For me titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don't pop out perfect on the first try they can be really hard to repair. Or worse if the author thinks they pop out perfect but the publishing house does not agree it's difficult to shift gears. And then? Then you go insane.
The release of atomic energy has not created a new problem. It has merely made more urgent the necessity of solving an existing one.