In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
So when I was 13 I basically left home and never returned and lived at home again. I would come home for a week at Christmas and two weeks in the summer only.
I went whole hog at the actor's lifestyle - really embraced it. I had by then...
Windows are as essential to office prestige as Christmas is to retailing.